5.9 KiB
5.9 KiB
Register Guide
What "good" means per genre, what tells are fatal there, and what the de-slopped text should sound like. Use in Phase 0 (fix the target) and Phase 4 (register check). Two universal rules first:
- Voice comes from commitment, not decoration. A text sounds human when it asserts specific things a specific person believes, at the level of detail only someone who did the work would know. Slang, typos, and "personality" sprinkled on top do not produce this and read as humanizer-tool output.
- Match the author, not a persona. If the user supplied earlier writing or a draft with their own phrasing in it, keep their words wherever they survive the scan. De-slopping someone into a generic "casual" voice is just different slop.
Academic article / paper
- Goal: precise claims, honest hedges, dense information. Formality stays; puffery goes.
- Fatal tells here: "delve", "novel", inflated significance ("crucial implications", "paradigm shift"), rule-of-three in abstracts, negative parallelism in intros ("X is not merely a tool but a fundamental…"), em-dash chains.
- De-slop moves: replace significance puffery with the actual finding and effect size. Hedges must be calibrated, not reflexive — "may" because the evidence is genuinely uncertain, not as seasoning. Keep passive voice where the venue expects it; do not inject first person or attitude. Numbers, conditions, and citations beat adjectives.
- Cadence: long sentences are fine and normal; the tell is uniformity, not length. Vary clause structure.
Tweet / X post
- Goal: one idea, said like a person, under the limit.
- Fatal tells here: "🧵", "Let that sink in", "Read that again", one-clause-per-line stacking, ending on an engagement question, hashtag clusters, the not-X-but-Y move compressed into 200 characters.
- De-slop moves: cut to the single claim. Lowercase is fine if that's the author's habit. No setup ("Hot take:") — just the take. A tweet that states an opinion without insurance reads human; a tweet that balances itself does not.
Reddit post / comment
- Goal: reads like a knowledgeable person typing in a text box, because that's what reddit is.
- Fatal tells here (reddit users are the most slop-sensitive audience on the internet): any bold in a comment, bullet-point essays, headers, "Hope this helps!", "Great question!", symmetric pro/con framing, em-dash density, perfect paragraphing.
- De-slop moves: plain paragraphs, contractions, direct answers first. Mild hedges are human here ("iirc", "I might be wrong but") — but only the author's own. Concrete personal detail ("ran into this on a 2019 Outback") is the strongest human marker; never fabricate it, ask the author or drop it.
LinkedIn post
- Goal: professional but specific. The platform's native style is so slop-adjacent that the bar is: would a colleague forward this without cringing?
- Fatal tells here: stacked one-line paragraphs, "Agree?", "Let's connect", broetry rhythm, negative parallelism (this is its natural habitat — scan twice), rule-of-three value statements, "I'm humbled to announce".
- De-slop moves: write actual paragraphs. Lead with the concrete event or number, not the lesson. One lesson max, stated once, not echoed in a closer.
- Goal: shortest text that's still warm enough for the relationship.
- Fatal tells here: "I hope this email finds you well", restating the recipient's email back to them, three symmetric paragraphs wrapping a one-line answer, "Please don't hesitate to reach out".
- De-slop moves: answer in the first sentence. Greeting and sign-off match the existing thread's register. Cut every sentence whose only job is politeness padding except one, if the relationship needs it.
Blog post / newsletter / essay
- Goal: a person with a view, walking the reader through it.
- Fatal tells here: "In today's fast-paced world" openers, intro-that-previews-three-sections skeleton, "In conclusion", bold-scattered prose, section headers every two paragraphs, engagement-bait closers.
- De-slop moves: open inside the subject (a scene, a number, a claim). Let structure follow the argument instead of a template — real essays have asymmetric sections and loose ends. First person and digressions are allowed; they are how essays sound human. Keep headers only when the piece is long enough to need navigation.
Marketing / landing copy
- Goal: concrete benefit, named audience, zero filler.
- Fatal tells here: "seamless", "unlock", "empower", "game-changing", "effortless", rule-of-three feature triplets, false ranges ("from startups to enterprises"), every header a not-X-but-Y.
- De-slop moves: replace each abstraction with the mechanism or the number ("Set up in 4 minutes" beats "seamless onboarding"). One verb per claim. Specificity is the whole game; if no specifics exist, that's a product-marketing problem the text can't fix — say so.
Technical docs / README
- Goal: the reader gets unblocked fast.
- Fatal tells here: "robust", "powerful", "blazingly fast" without benchmarks, "simply"/"just" before steps that aren't, marketing voice in reference material, emoji section headers.
- De-slop moves: imperative mood, exact commands, exact versions, expected output. Adjectives almost to zero. Lists are fine here — docs are the one genre where "Term: definition" bullets are legitimate structure, so don't strip them; strip the puffery inside them.
Academic-adjacent: cover letters, statements, grant prose
- Goal: claims about the author backed by evidence, in formal register.
- Fatal tells here: "passionate", "deeply committed", "unique perspective", testament/tapestry vocabulary, rule-of-three trait lists, every paragraph ending with a not-X-but-Y synthesis.
- De-slop moves: every trait claim becomes an event ("I led X, which produced Y"). Keep formality; cut self-puffery. The reader has read ten thousand of these — only specifics differentiate.