hugo-mistergeek/docs/SEO-CHECKLIST.md

SEO Implementation Checklist - Mistergeek

This checklist tracks the implementation of advanced SEO features for the Mistergeek Hugo site.

✅ Completed Features

1. Translation & Documentation

• Translated seo-recommendations-fr.md to seo-recommendations-en.md
• Created comprehensive English SEO documentation

2. Performance Optimizations

• Created layouts/partials/seo/head-performance.html
• Added DNS prefetch and preconnect for external resources
• Implemented resource hints for fonts and CDNs
• Added performance meta tags

3. Advanced Schema.org Structured Data

• Enhanced layouts/partials/seo/structured-data.html
• Created layouts/partials/seo/schema-article.html - TechArticle schema
• Created layouts/partials/seo/schema-tutorial.html - HowTo schema
• Created layouts/partials/seo/schema-local.html - Local SEO schema

4. Multi-language Support

• Created layouts/partials/seo/hreflang.html
• Added French regional variations (fr-fr, fr-be, fr-ca, fr-ch, fr-lu)
• Implemented x-default fallback

5. Dynamic Meta Tags

• Created layouts/partials/seo/meta-dynamic.html
• Section-specific meta descriptions (tutorials, comparisons, security, wordpress)
• Dynamic keywords based on content type
• Article-specific meta tags

6. Local SEO Configuration

• Added French market local SEO
• Google My Business schema
• Educational organization markup
• Contact point and social profiles

7. Enhanced Configuration

• Updated hugo.toml with advanced SEO settings
• Added image optimization settings
• Configured analytics integration
• Added social media profiles

📋 Pre-launch SEO Checklist

Technical SEO

• Verify all meta tags are present
• Test Schema.org markup with Google's Rich Results Test
• Validate structured data
• Check page loading speed (Core Web Vitals)
• Test mobile responsiveness
• Verify HTTPS implementation
• Check robots.txt file

Content SEO

• Optimize meta descriptions for key pages
• Ensure unique title tags for all pages
• Add alt text to all images
• Create XML sitemap
• Set up 404 error page
• Implement canonical URLs

Analytics & Monitoring

• Set up Google Analytics 4
• Configure Google Search Console
• Set up Bing Webmaster Tools
• Create Yandex Webmaster account
• Install SEO monitoring tools

Social Media

• Verify Open Graph tags
• Test Twitter Cards
• Check social media meta tags
• Validate social media images

📊 Post-launch Monitoring

Weekly Tasks

• Check Google Search Console for crawl errors
• Monitor 404 errors
• Review search performance metrics
• Check page loading speeds

Monthly Tasks

• Analyze keyword positions
• Review backlink profile
• Audit internal linking
• Update outdated content
• Check competitor analysis

Quarterly Tasks

• Comprehensive SEO audit
• Update Schema markup
• Review and update meta descriptions
• Analyze user engagement metrics
• Update local SEO information

🔧 Configuration Required

Google Analytics Setup

1. Replace G-XXXXXXXXXX in hugo.toml with your actual Google Analytics 4 ID
2. Replace GTM-XXXXXXX with your Google Tag Manager ID

Search Console Verification

1. Add your verification codes to hugo.toml:

   [params.seo.verification]
     google = "your-google-verification-code"
     bing = "your-bing-verification-code"
   

Social Media URLs

Update the social media URLs in the schema files:

• layouts/partials/seo/schema-local.html
• layouts/partials/seo/schema-article.html

Local SEO Information

Update the local business information in:

• layouts/partials/seo/schema-local.html
• Business address, phone, email

🎯 SEO Monitoring Tools

Essential Tools

• Google Search Console
• Google Analytics 4
• Google PageSpeed Insights
• Schema Markup Validator
• Mobile-Friendly Test

Advanced Tools

• Ahrefs or SEMrush
• Screaming Frog SEO Spider
• GTmetrix
• Bing Webmaster Tools
• Yandex Webmaster

French Market Tools

• Yooda Insight (French SEO tool)
• SEMrush.fr
• Ahrefs France
• Local SEO France directories

🚀 Next Steps

1. Immediate (Week 1)

   • Set up Google Analytics 4
   • Configure Google Search Console
   • Submit sitemap to search engines
   • Test all Schema markup

2. Short-term (Month 1)

   • Monitor search performance
   • Optimize top pages
   • Build initial backlinks
   • Create social media profiles

3. Long-term (Quarter 1)

   • Content optimization
   • Link building campaigns
   • Local SEO optimization
   • Competitor analysis

📈 Key Performance Indicators (KPIs)

Traffic Metrics

• Organic search traffic growth
• Click-through rate (CTR)
• Bounce rate
• Average session duration
• Pages per session

Technical Metrics

• Page loading speed
• Core Web Vitals scores
• Mobile usability score
• Schema markup errors
• Crawl errors

Business Metrics

• Keyword rankings
• Conversion rate
• Return on investment (ROI)
• Local search visibility
• Brand mentions

🛠️ Troubleshooting

Common Issues

• Schema markup errors: Use Google's Rich Results Test
• Slow loading: Check PageSpeed Insights
• Mobile issues: Use Mobile-Friendly Test
• Indexing problems: Check Search Console coverage report

Support Resources

• Google SEO Starter Guide (French)
• Schema.org documentation
• Hugo community forums
• French SEO communities

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Last Updated: 2024-01-15 Next Review: 2024-02-15