9.3 KiB
9.3 KiB
Advanced SEO Recommendations - Hugo Mistergeek
Overview
This document provides advanced SEO recommendations specifically tailored for the Hugo Mistergeek blog, a French-speaking site covering technology and computing topics. The recommendations take into account the existing SEO implementation and propose targeted improvements to maximize visibility in the French-speaking market.
Current SEO Implementation Status ✅
✅ Successfully Implemented
- Essential meta tags (description, keywords, author)
- Open Graph for social networks
- Twitter Cards with optimized images
- Schema.org (JSON-LD) for structured data
- Favicons multi-format and PWA support
- Canonical URLs and hreflang
- XML sitemap generation via Hugo
SEO Improvement Recommendations
1. French Content Optimization
URL Structure
# Recommendation: Optimize for French
Old structure: /post/2023-11-wordpress-creation-site/
New structure: /tutorials/wordpress/create-wordpress-site-complete-guide/
Keyword Strategy for French Market
# Main keywords (high competition)
- "computer tutorial"
- "technology guide"
- "IT solutions"
# Long-tail keywords (French)
- "how to create a WordPress site in French"
- "best free antivirus for Windows 10 in 2024"
- "computer security tutorial for beginners"
# Language variations
- English: "computer tutorial" → French: "tutoriel informatique"
- English: "how to" → French: "how", "guide", "tutorial"
2. Advanced Technical Optimization
Performance and Core Web Vitals
<!-- Add in layouts/partials/head-performance.html -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="dns-prefetch" href="//www.google-analytics.com">
<link rel="dns-prefetch" href="//googletagmanager.com">
Strategic Lazy Loading
<!-- For images in articles -->
<img
src="/images/placeholder.svg"
data-src="/images/article-image.jpg"
alt="WordPress Tutorial - Create a Professional Site"
loading="lazy"
width="800"
height="400"
/>
3. Enhanced Schema.org
Article Schema with Detailed Author
{
"@context": "https://schema.org",
"@type": "TechArticle",
"headline": "Complete WordPress Guide 2024",
"description": "Create your WordPress site in French with this step-by-step guide",
"author": {
"@type": "Person",
"name": "Mistergeek",
"url": "https://www.mistergeek.net/",
"sameAs": [
"https://twitter.com/mistergeekfrance",
"https://www.linkedin.com/in/mistergeek"
]
},
"publisher": {
"@type": "Organization",
"name": "Mistergeek",
"logo": {
"@type": "ImageObject",
"url": "https://www.mistergeek.net/assets/images/logo.png"
}
},
"inLanguage": "fr-FR",
"datePublished": "2024-01-15",
"dateModified": "2024-01-15",
"keywords": ["wordpress", "french tutorial", "create website"]
}
BreadcrumbList for Navigation
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mistergeek.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tutorials",
"item": "https://www.mistergeek.net/tutorials/"
},
{
"@type": "ListItem",
"position": 3,
"name": "WordPress",
"item": "https://www.mistergeek.net/tutorials/wordpress/"
}
]
}
4. Local SEO for French Market
Google My Business
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mistergeek",
"url": "https://www.mistergeek.net",
"logo": "https://www.mistergeek.net/assets/images/logo.png",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "support",
"email": "contact@mistergeek.net",
"availableLanguage": ["French"]
},
"sameAs": [
"https://twitter.com/mistergeekfrance",
"https://www.youtube.com/@mistergeek"
]
}
5. Meta Tags Enhancement
Dynamic Meta Tags by Content Type
<!-- layouts/partials/seo/meta-dynamic.html -->
{{- if eq .Section "tutorials" }}
<meta name="description" content="Complete tutorial {{ .Title }}. Learn {{ .Params.skill }} in French with our step-by-step guide.">
<meta name="keywords" content="tutorial {{ .Params.category }}, french guide {{ .Params.skill }}, {{ .Title | lower }}">
{{- else if eq .Section "comparisons" }}
<meta name="description" content="Detailed comparison {{ .Title }}. Which to choose in 2024? Complete reviews and tests.">
{{- end }}
6. Multi-language Optimization
hreflang for French
<!-- In layouts/partials/seo/hreflang.html -->
<link rel="alternate" hreflang="fr-fr" href="https://www.mistergeek.net{{ .RelPermalink }}" />
<link rel="alternate" hreflang="fr-be" href="https://www.mistergeek.net/be{{ .RelPermalink }}" />
<link rel="alternate" hreflang="fr-ca" href="https://www.mistergeek.net/ca{{ .RelPermalink }}" />
<link rel="alternate" hreflang="x-default" href="https://www.mistergeek.net{{ .RelPermalink }}" />
7. Tutorial Data Structure
Tutorial Schema
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "Create a WordPress Site",
"description": "Complete guide to create your WordPress site in French",
"image": "https://www.mistergeek.net/assets/images/wordpress-guide.jpg",
"totalTime": "PT30M",
"estimatedCost": {
"@type": "MonetaryAmount",
"currency": "EUR",
"value": "0"
},
"supply": [
{
"@type": "HowToSupply",
"name": "WordPress"
},
{
"@type": "HowToSupply",
"name": "Web hosting"
}
],
"tool": [
{
"@type": "HowToTool",
"name": "WordPress"
}
],
"step": [
{
"@type": "HowToStep",
"name": "WordPress Installation",
"text": "Download and install WordPress"
}
]
}
8. Image Optimization
SEO Image Structure
# config.toml - Image configuration
[imaging]
quality = 75
resampleFilter = "lanczos"
[params.images]
# Recommended dimensions for SEO
og_image = "1200x630"
twitter_image = "1200x675"
thumbnail = "400x300"
hero = "1920x1080"
9. Strategic Internal Linking
Link Structure
<!-- In content -->
To go further, discover:
- [Complete WordPress Guide](/tutorials/wordpress/complete-guide/)
- [Best WordPress Plugins](/comparisons/plugins-wordpress-2024/)
- [WordPress Security](/security/wordpress-security-maximum/)
10. Advanced Hugo.toml Configuration
# Advanced SEO Configuration
[params.seo]
# Existing configuration...
# Analytics
google_analytics = "G-XXXXXXXXXX"
google_tag_manager = "GTM-XXXXXXX"
# Rich Snippets
enable_search_box = true
enable_sitelinks_searchbox = true
# Social
facebook_page = "mistergeek.fr"
twitter_handle = "@mistergeekfrance"
youtube_channel = "UCXXXXXXXXXXXXXXXXXXX"
# Local SEO
[params.seo.local]
enabled = true
country = "FR"
language = "fr"
region = "Île-de-France"
[markup.goldmark.renderer]
unsafe = true
[markup.highlight]
style = "github"
lineNos = true
codeFences = true
[sitemap]
changefreq = "weekly"
filename = "sitemap.xml"
priority = 0.5
[privacy]
[privacy.googleAnalytics]
disable = false
respectDoNotTrack = true
11. Monitoring and Tools
SEO Monitoring Tools
# To configure
- Google Search Console: verify site
- Google Analytics 4: advanced tracking
- Bing Webmaster Tools: Bing indexing
- Yandex Webmaster: Russian market
- Ahrefs/SEMrush: competitive analysis
12. Launch Checklist
Pre-launch SEO
- Check all meta tags
- Test rich snippets
- Validate sitemap.xml
- Configure Google Search Console
- Configure Google Analytics 4
- Test loading speed
- Check for missing images
- Test broken links
- Validate Schema.org markup
Post-launch
- Submit sitemap to Google
- Monitor 404 errors
- Analyze keyword positioning
- Optimize pages with low CTR
- Improve pages with high bounce rate
13. Performance Measurement
SEO KPIs to track
Monthly:
- Average keyword position
- Click-through rate (CTR)
- Indexed pages
- Crawl errors
- Loading speed
Quarterly:
- Keyword market share
- Quality backlinks
- Authority Score (Domain Rating)
- Organic traffic vs goals
Additional Resources
French SEO Tools
- Google Search Console - Main monitoring
- Screaming Frog - Technical audit
- Ahrefs/SEMrush - Competitive analysis
- GTmetrix - Performance
- Schema Markup Validator - Rich snippets
Documentation
Community Support
This SEO guide is specifically adapted for the French-speaking market and takes into account the linguistic and cultural particularities of the Mistergeek target audience.